The market’s major bull predicts the S&P 500 will rally a further 7%, but he warns a common trade will not likely be alongside for the journey.

Wells Fargo Securities’ Chris Harvey not too long ago cut application to underweight from neutral and declared it a crowded trade. He primarily based the decision on technicals and earnings fundamentals and higher valuations.

“From a valuation position of see, you happen to be shelling out about a 75% high quality to the market for program and that is also wealthy,” the firm’s head of fairness tactic informed CNBC’s “Investing Nation” on Friday.

The Dow Jones US Program Index is up 28% in excess of the last 5 months.

“It is a operate from household play,” said Harvey. “We just don’t feel you will find a entire ton of possibility in the quick term.”

He finds the opposite is accurate for media and enjoyment.

“When we downgraded software package, we did update media and enjoyment,” reported Harvey. “If we glimpse at the media and leisure space, you are observing far better upward revisions, greater expansion opportunities. But you might be only paying out a 15% premium.”

He boosted his media and enjoyment group ranking to over weight from neutral and shown it as his prime sector engage in.

“You can find a large amount of revenue to be put in. You will find however a ton of pent-up demand from customers,” he explained. “The media and entertainment place presents a considerably much better chance to capitalize on that reopening enjoy.

Not only does he see strong fundamentals and improving upon sentiment, Harvey contends marketing is producing a comeback in the assorted group, which features every thing from cable organizations and significant cap tech names.

The S&P 500 Media & Amusement Index is up 4% above the past thirty day period and 34% so significantly this yr.

‘We want to get additional aggressive’