GameStop has laid out its upcoming ambitions, and it really is not all about offering video clip game titles. The retailer said as section of its most current earnings release that it is having actions to evolve to come to be a a lot more basic technological innovation corporation. This would not appear as much of a surprise to everyone who has been to a GameStop store or visited the retailer’s site in the earlier several years, as the bodily and virtual cabinets are populated by a good deal of non-gaming products like Funko Pops, clothes, basic items, electronics, and other products not strictly tied to gaming.

Nonetheless, GameStop is now placing it in composing that it no for a longer time needs to situation by itself as a video activity company first and foremost.

“GameStop has two long-term goals: delighting buyers and providing price for stockholders. We are evolving from a online video match retailer to a technological know-how business that connects consumers with game titles, amusement and a vast assortment of goods,” the retailer reported in a submitting with the SEC (via Yahoo! Finance). “We are centered on presenting vast merchandise range, aggressive pricing and rapid transport–supported by high-contact buyer support and a frictionless ecommerce and in-keep expertise.”

To understand its eyesight, GameStop is aiming to boost the measurement of its addressable market by “escalating [its] product catalog” in spots like shopper electronics, collectibles, toys, and “other groups” that make sense for the organization. GameStop is also searching to increase its fulfillment functions to assistance velocity up delivery. It not long ago opened a enormous facility in Pennsylvania and will open up 1 in Nevada up coming 12 months to assistance this system.

What is extra, GameStop is searching to flesh out its engineering abilities by “investing in new techniques, modernized ecommerce belongings and an expanded, experienced expertise base.” The retailer mentioned it also programs to make improvements to its US-centered custom made services capabilities.

GameStop has for many years been shifting past gaming. It was at the time a huge participant in the cell cellphone space by way of its subsidiary Spring Cell, which it marketed in 2018 for $700 million. GameStop also sold off its Simply just Mac division back in 2019.

Not long ago, GameStop has designed headlines for its “meme inventory” drama. Before this decades, customers of the WallStreetBets subreddit acquired up inventory as component of a limited squeeze that propelled the stock value to new heights, and the stock continues to trade at about $200 for each share, which is up from about $5 for each share this time past calendar year. GameStop’s management workforce is now improved drastically, way too, with billionaire investor Ryan Cohen assembling a workforce of previous Amazon executives and other vital players from the engineering entire world to run GameStop.

For the most up-to-date quarter, GameStop lost $63 million, but this was a huge improvement around the deeper losses it endured during the exact same period of time previous year. And while GameStop is in the red on a financial gain foundation, the company is earning extra income in income than just before.