Norway has handed a law targeting photo enhancing in an try to handle overall body impression challenges in society.

The new legislation mandates that written content creators disclose when they’ve retouched or included a filter to a photo.

Any photograph the place “a body’s shape, dimension or skin has been changed by retouching or other manipulation” should be marked as edited, the legislation declares.

In addition to advertisers, the law also stipulates that stars and social media influencers will have to label altered illustrations or photos if they are paid or gain in some way from the post.

The new guidelines handed overwhelmingly last month in the Norwegian Parliament, in a 72–15 vote, Yahoo News studies.

Enhancing pictures plays into “social insecurity, bad conscience, lower self-esteem” and “contributes to system pressure,” the Norwegian Ministry of Young children and Spouse and children explained. The regulation aims to put particular emphasis on how ladies are portrayed in modern society and how it contributes to insecurities.

“The evaluate will ideally make a helpful and major contribution to curbing the damaging impact that this kind of advertising has, specially on young children and young individuals,” the ministry explained of the law, in accordance to Vice.

The law, an modification to the 2009 Internet marketing Act, desires to be approved by the king of Norway just before it is enacted.